5 Year CAPEA Strategic Plan 2016-2021

Strategic Plan

2016 -2021

                 Our Aim:                                 To be the professional Association for Australian Childbirth & Parenting Educators

                 Our Mission:                          To provide support, education, networking and professionalism to and for educators

Advance Professional Practice

Support Professional Development Of

Childbirth & Parenting Educators

Ensure Organisational Viability








Competency Standards for Childbirth and Parenting Educators (NACE/CAPEA 2011) as benchmark


Audit re receipt of Competency Standards by end of 2016.

Competency standards used as benchmark by 40% of managers and educators by 2021.


Provide professional development to educators via the biennial national Conference, seminars, workshops, webinars, journal, website and social media by 2021

National Conference every 2 years

Annual state branch seminars and workshops

2 national webinars per annum

3 journals annually

Social media used

Increase membership

Membership increased by 10% per annum


Review of Competency Standards at least every 5 years

Competency Standards reviewed by mid-2017 and subsequently every 5 years.

Encourage newer members and their contribution to CAPEA


CAPEA committee positions, with mix of experienced and newer members.


Develop corporate partnerships

Partnerships developed with at least two corporations by 2021


Advocate for childbirth and parenting educators

1 example of advocacy per annum

1 awareness raising activity per annum

New logo developed by end of 2016



Develop guidelines for sponsorship and advertising through CAPEA channels


Guidelines developed by end of 2016

Develop strategic alliances

Minimum 2 strategic alliances by 2020




Promote good governance and management through constitution, philosophy and goals

Constitution, philosophy and goals reviewed 3 months prior to Conference, and update ratified at Conference

Work towards professional recognition of childbirth and parenting educators


60% of members certified by 2021

National registration process begun by 2021




Clear communication lines and responsibilities for members and office bearers through position descriptions and organisation chart

Responsibilities of office bearers clear as per Position Descriptions, reviewed 3 months prior to Conference


Research relating to childbirth and parenting education

1 research project supported, including financially, every 2 years.




National and State bank accounts audited annually


Audit reports provided by National and state treasurers to members annually

Documents on CAPEA website